Colorado Cancer Blogs is again one of the best cancer blogs in the country according to healthline.com. According to their website, Healthline carefully selected “Best Cancer Blogs of 2018” based on sites’ work to educate, inspire, and empower their readers with frequent updates and high-quality information.
“This is the third year we’ve been on this list,” says Erika Matich, communications manager at CU Cancer Center. “We are proud to be mentioned alongside organizations like Stand Up 2 Cancer and the American Association of Cancer Research.”
The CU Cancer Center blog began in 2010 as a way to distribute news about the research of our members including the molecular drivers of cancer, the safety and effectiveness of combining medications to treat cancer, and various lifestyle interventions to improve quality of life for cancer patients.
Finding creative, understandable ways to relay discoveries and next steps can often be a difficult task.
“Some of the material is dense and unpacking it for the average reader is a challenge,” says Garth Sundem, science writer at the CU Cancer Center. “Science is the core of what we do. Finding the right way to explain a complicated cellular process is very satisfying.”
In addition to advancing basic science in the lab, CU Cancer Center clinicians also are discovering more effective ways to use existing drugs, surgery and radiation therapy in treating cancer.
“Physicians and scientists obviously do the heavy lifting,” says Matich. “Our job is to make sure a variety of audiences know what we do at CU Cancer Center. We are deliberate in our story selection and storytelling so our content appeals to a wide audience – from other scientists to potential patients or those interested in learning more about clinical trials.”
Blog content is distributed a variety of ways including email alerts and social media. Taylor Abarca, social media specialist at CU Cancer Center, generates content for the blog and plans social media strategy.
“The work accomplished at the CU Cancer Center is important,” says Abarca. “But what good is it if we keep it to ourselves? There’s great satisfaction in researching, writing and posting a story that connects with cancer survivors and their caregivers.”
In April 2018, Colorado Cancer Blogs, was named one of the best blogs in the state of Colorado by Feedspot, a content reader of blogs and news sites. According to Feedspot, those included in the list of top 25 Colorado blogs worked to educate, inspire, and empower their readers with frequent updates and high-quality information.