A quick search returns hundreds of blogs about cancer covering everything from survivorship to wellness to research and more. ColoradoCancerBlogs.org is honored to be among the 18 blogs chosen by Healthline.com in its list “The Best Cancer Blogs of the Year.”
“Now many cancer centers have blogs to showcase their news, but when we started in 2010 we were one of the first,” says Erika Matich, CU Cancer Center communications manager. “Over the years we’ve refined how we tell stories and have worked hard to evolve along with changing technologies so that we can continue to help our research and researchers reach the right audience at the right time with the right news and inspiration.”
According to Healthline, the award recognizes cancer websites with the ability to “educate, inspire, and empower their readers with frequent updates and high quality information.” Additional awardees include the blog CancerWise by MD Anderson, Stand Up To Cancer, and the website Cure Today by Cure Magazine. The full list is linked above.
“When we started, it was all about finding research stories and putting them online. Kind of a ‘build it and they will come’ mentality. We wrote as many posts as we could and let the chips fall where they may,” says CU science writer, Garth Sundem. “Now we’ve learned to do more with each post, hiring staff like Taylor Abarca to help with social media and infographics so that we can reach people – researchers, doctors, patients, donors, science news reporters, etc. – each in a way that is appropriate to their preferences and platforms.”
For example, the CU Cancer Center Facebook page focuses primarily on communicating with patients, and includes a mix of event information, pictures from around campus, inspirational stories of survivors and promising research, and accessible infographics. On the other hand, the articles the Center publishes to website Eurekalert are written for an audience interested in the latest scientific advances. And distributions through public relations platforms are aimed at science and health media.
Each of these activities meant to inform, inspire and engage these audiences flows outward from the blog.
“We work well together and it shows,” says social media and online guru, Taylor Abarca. “The support we receive from Cancer Center administration, our doctors and especially our courageous patients helps us do our very best to keep the world informed about the exciting developments at our center and in the world of cancer care and research as a whole.”
Healthline is a major provider of online health and science news. This is the second year that ColoradoCancerBlogs.org has earned Top Blog distinction.